The web is not the same place it used to be. Traditional SEO methods are getting heavily penalised by Google’s latest updates so in order to survive, change is inevitable. Many webmasters, some with their websites completely thrown off the SERP grid, are utterly confused about which way things are heading. In this article we’ll try to give you a fair insight into what exactly is happening in the SEO world and how we can get high rewarding and future-proof links to effectively carry out SEO in the evolving web environment.
A lot of people are talking about effective and ineffective link building strategies these days. We’ll spend little time discussing any grey approaches that are allowing certain opportunistic webmasters to keep their rankings, simply because Google is likely to soon penalise such methods as well. Therefore the best way to identify the approaches that will really work in the future is to focus on the aspects that Google is actively rewarding.
2012 is probably the year in which the traditional link building approaches received the most brutal blow. Prior to 2012 neither SEO experts nor Google showed any signs of how the traditional building techniques would cause so much damage to rankings. All this came as a big surprise to many.
In the current setup, bad links can really hurt your site’s success. The use of unnatural, low quality links should be avoided at all costs if you are planning to achieve longevity in high ranking positions. Google first started off by sending an unnatural link warning. Such links, though not properly defined, had some general characteristics; they were scalable, could be automated, had over-optimised anchor text and created patterns that the Google’s algorithms were able to detect and punish.
In contrast, ethical links get higher rankings, better indexing and crawling from Google, although they are not so easy to scale up. At the moment, there are actually a few patterns that Google can detect therefore the anchor text must be more creative. If people are linking to your site, those links are considered highly rewarding. The threshold for unnatural links keeps expanding and Google’s getting better at finding new patterns. That’s why we need to shift our focus on safer, stronger methods.
Many people are asking about infographics, they’re also wondering about guest blogging, and whether these are going to be the future methods. The reality is that Google has already started considering them and they are being rewarded. The point to understand here is that however rewarding the immediate methods may seem, care and consideration should be to taken to not overuse them. Many people are using spammy guest blogging with a lot of unnatural author profile links with repeated anchor text. A cleverer blend of SEO is to use these techniques in a natural way to make sure that your approach creates lasting results.
So how do we know if these techniques really work or not? It seems Google is more worried about link implementation than the type of link building webmasters are doing. There is one golden rule; you need to build a rich link portfolio in which the anchor text is not heavily optimised. You should avoid routine patterns at all costs! If you adopt any kind of anchor key rotation system you must implement a fluid and natural rotation format to prevent attracting any negative attention.
Considering everything, you have a choice. You can take the momentary risks for quick wins yet suffer the consequences each time Google releases a new algorithm update. However, the best future-proof method is to spend your time and effort wisely on generating high value and high rewarding links which will give you lasting, lucrative benefits.